People feel differently about advertising.People who are against it often argue that it is

immoral. They say ads are full of tricks. They also contain mistakes in grammar. Other people say

advertisers have a right to speak freely. This is guaranteed by law. They point out that people do

not have to view the ads.

    Weasel words   Advertisers often use special words or phrases.Thesewordsor phrases are

often misleading. These words are called "weasel words". Advertisers are free to use them as long

as they stick to the rules. The government decides what these rules are. Examples of weasel words

are "helps", "virtual", "new and improved"，and "like".

    "Helps"   People often think"help"means stop.Advertisers use it so  that  they can say

things  that  aren’t necessarily  true.  Legally,  help  means  to  aid  or  assist.  For example,  a product can "help" cure indigestion. In fact, the product down’tcure indigestion. Can you think of some ads that use“help"?

    "virtually"   To  advisers,  "virtually"  means  "not really"  or  "not in fact". If you  see  an ad that says  this cold medicine  relieves  virtually all  symptoms,  the  ad〔ould  really  mean it doesn't relieve any symptoms. Can you think of some ads that use "virtually"?

    "New and Improved"  A product can only be considered new for six months. Any small

change in a product will make it new. Often, this change does not make a product better. Yet, the

change often makes it more expensive. New is often used with  "improved". Can you think of some ads that use "new" and "improved"?

     "Like" "Like" can mean "not in fact". Some products claim they work  "like magic”.Like often  takes  the audience’s  attention off the product.Think of "like magic.”If  things  are  like magic，they are not magic.Can you think of some ads that use "like" or "like magic”?

25. Advertisers are fond of using "weasel words"               

    A. so that they might mislead consumers   B. so that they are able to show their wisdom

    C. because the government allows them to   D. because they have the freedom of speech

26. By using the word "help", advertisers intend to                 

    A. mean what they say                B. show they are honest

    C. tell the consumer the truth           D. trick consumers into trusting their products

27. The author seems to believe that an "improved" product is often            .

    A. better           B. newer            C. dearer             D. less expensive

【答案】ACC